Social Media in Events

The j2 team has noticed social media taking on a more prevalent role in events over the past 18 months.

Social media, if used correctly, is proving increasingly useful in coordinating, promoting and enhancing events.

From conferences and webinars to public, sporting and special events, social media is offering an invaluable and affordable (often free) platform for connection with target audiences, information sharing, promotion and event evaluation.

It appears that using social media is becoming many an event organisers’ secret weapon – until now!

We’ve outlined some useful ways that you can use social media to enhance your next event:

• Live stream events
• Collect RSVPs online
• Coordinate events and access tools and information onsite using cloud technology
• Promote an event and encourage audience buy in using Twitter hash tags
• Market via Facebook using both viral and PPC programs
• Create event listings on social networks
• Create promotional videos and podcasts
• Upload event highlights to YouTube
• Share presentations and blog posts
• Collect photos and showcase the event on Pinterestand other social sites
• Use social polling and monitoring to collect feedback
• Communicate with your event audience – all year round

So now you’ve established a range of social media tools to enhance your events – the golden question now is how to monitor these?

Check out the Top 5 Social Media Monitoring Tools For Event Managers here.