Using Events & Experiences in your Marketing Strategy

Let’s face it – in this day and age, the old marketing budget doesn’t stretch as far as it used to. Now more then ever, businesses of all sizes are looking for marketing activities that are on trend, will provide positive outcomes and will represent good value for money in terms of their spend.

Using corporate events as an experiential marketing tool ticks those boxes, offering savvy marketers a number of benefits:

Increased Brand Awareness: 

Corporate events are a great way for businesses to build brand awareness from invitations through to theming and presentations on the night. Corporate events (particular with celebrity ambassadors or appearances) are also highly attractive to the media and could garner positive coverage in print or online.

Corporations that introduce a little wow factor into their branding also benefit from excellent brand and product recall.

Pictured:  The j2 team with Rugby League Legend Darren Lockyer – on hand to add a little star factor to last weeks Aerison Launch Event & Technology Showcase in Brisbane. 

Participation & Engagement: 

Events provide invaluable face-to-face time with your customers, suppliers, resellers and staff. Inviting these people to your corporate event shows they are valued but also enables you to interact with them outside of the daily grind. At corporate events you have the opportunity to develop a rapport with your stakeholders that couldn’t otherwise be developed over the phone or via email. Here you can ask questions, gain feedback, provide information and provide valuable insight into your business and how you operate.

Building Positive Relationships: 

Well you don’t need to tell us twice – events are exciting! At corporate events, energy can be high and the platform for building positive relationships is set. Add to that a little wow factor or celebrity appearance and suddenly you can add social kudos to your acumen too!

Demonstrations and Sampling: 

Corporate organisations can use their events to provide product demonstrations, samples or engage in experiential marketing with their stakeholders. Enabling your stakeholders to experience your brand and product offering will ensure you grab their attention and create a lasting, memorable impression.

We understand that corporate events take planning and time but the positives are well worth it. Corporate events offers a targeted marketing activity that will bring you closer to your stakeholders, enhance perceptions of your brand and allow you to communicate on mass regarding your products, services or latest offering.

Need some inspiration?

Here are some of our favourite corporate and experiential events. Be warned – some are classy and others a little cheeky… (literally!):

Desigual – Undie Party (2011) 

Official Opening of 'QIMR Central' –  Queensland Institute of Medical Research new research facility (2012)

Toyota Corolla Launch (2014)